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Events Are Good—except when they’re not
I’m often seen as a person who takes a dim view of the use of events in fundraising—and I am. But I’m not. My difficulty with fundraising events arises not from events themselves, but rather with the...
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It’s Official—it’s ridiculous
Seth Godin, in the recent Gala Economics posting on his blog, stated directly and unabashedly that fundraising galas, auctions and other transactional fundraising vehicles are a “ridiculous way. . .to...
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Hear, See and Touch–yes touch
Far too often, we rarely give our donors more than a momentary thought—as in when we are waiting for the results of the last mailing to see how much it “brings in.” It’s not necessarily that we’re...
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